How to prepare yourself for Google Analytics

There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell you a bit more about why you should get started now, what you can expect from Google Analytics 4 and how to get ready for it.

Over two and a half years ago, Google made its first mention of Google Analytics 4. The reasons for creating this new type of analytics are the changes and complexities that now come with collecting and analyzing data. People’s online journeys are becoming more complex (and spread out over several platforms or devices). In addition, privacy is becoming increasingly important in how you collect data. Netherlands Mobile Number That’s why they’re introducing this new version of Google Analytics.

Why should you start up your Google Analytics 4 now?

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You will be able to use Universal Analytics until July 1, 2023. From that day on, it will no longer process any data. But that doesn’t mean that you should wait until that date to create your new Google Analytics 4 property. We strongly advise you to create it now as this will allow you to start collecting data on your new property. Otherwise, you’ll miss out on that all-important historic data when you need to make the switch in July 2023.

It’s good to know that this new property can happily coexist with your current Analytics property. Getting started with Google Analytics 4 doesn’t mean that you won’t be able to use your Universal Analytics anymore. This property will continue to function and collect data until the data we mentioned above. But you will eventually have to make the switch, so let’s dive into what this new version of Analytics, formerly known as “App + Web” entails.

What to expect from Google Analytics 4

“Meet the next generation of Google Analytics”, that’s what Google says about this newest version. On their help center page they name a few advantages over Universal Analytics:

  • It’s durable for the future and privacy-focused
  • It uses machine learning to get you insights into customer journeys across platforms and devices
  • It has enhanced integrations with Google’s advertising platform to optimize campaign performance


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